Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002240 | Square | $30.79 | $0.89 | $29.90 | 2026-03-11 18:18:38 |
| TXN-01000937 | UberEats | $26.92 | $8.08 | $18.84 | 2026-03-11 18:17:39 |
| TXN-01000881 | UberEats | $32.43 | $9.73 | $22.70 | 2026-03-11 18:15:23 |
| TXN-01002469 | Clover | $15.30 | $0.37 | $14.93 | 2026-03-11 18:04:30 |
| TXN-01002212 | Square | $34.87 | $1.01 | $33.86 | 2026-03-11 17:49:51 |
| TXN-01001767 | Toast | $17.37 | $0.45 | $16.92 | 2026-03-11 17:32:59 |
| TXN-01001952 | Toast | $22.86 | $0.59 | $22.27 | 2026-03-11 17:26:07 |
| TXN-01001744 | Toast | $34.26 | $0.89 | $33.37 | 2026-03-11 17:17:04 |
| TXN-01000306 | DoorDash | $24.13 | $7.24 | $16.89 | 2026-03-11 17:13:09 |
| TXN-01000935 | UberEats | $27.52 | $8.26 | $19.26 | 2026-03-11 16:30:44 |
| TXN-01000230 | DoorDash | $37.82 | $11.35 | $26.47 | 2026-03-11 16:29:00 |
| TXN-01002144 | Square | $18.25 | $0.53 | $17.72 | 2026-03-11 16:25:10 |
| TXN-01001669 | Toast | $30.52 | $0.79 | $29.73 | 2026-03-11 16:22:52 |
| TXN-01001976 | Square | $16.75 | $0.49 | $16.26 | 2026-03-11 16:18:09 |
| TXN-01002439 | Clover | $33.80 | $0.81 | $32.99 | 2026-03-11 16:06:32 |
| TXN-01002290 | Square | $16.80 | $0.49 | $16.31 | 2026-03-11 15:42:58 |
| TXN-01001887 | Toast | $35.34 | $0.92 | $34.42 | 2026-03-11 15:41:22 |
| TXN-01001094 | UberEats | $24.59 | $7.38 | $17.21 | 2026-03-11 15:30:30 |
| TXN-01000895 | UberEats | $23.77 | $7.13 | $16.64 | 2026-03-11 15:21:17 |
| TXN-01000461 | DoorDash | $16.31 | $4.89 | $11.42 | 2026-03-11 14:56:16 |
| TXN-01002218 | Square | $18.37 | $0.53 | $17.84 | 2026-03-11 14:52:13 |
| TXN-01001430 | GrubHub | $34.05 | $10.21 | $23.84 | 2026-03-11 14:43:41 |
| TXN-01002341 | Clover | $26.78 | $0.64 | $26.14 | 2026-03-11 14:39:12 |
| TXN-01001936 | Toast | $32.16 | $0.84 | $31.32 | 2026-03-11 14:36:47 |
| TXN-01000931 | UberEats | $29.07 | $8.72 | $20.35 | 2026-03-11 13:41:50 |