Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002225 | Square | $27.98 | $0.81 | $27.17 | 2026-03-09 10:33:50 |
| TXN-01000793 | UberEats | $30.25 | $9.07 | $21.18 | 2026-03-09 10:24:08 |
| TXN-01001605 | Toast | $24.15 | $0.63 | $23.52 | 2026-03-09 10:22:28 |
| TXN-01000459 | DoorDash | $31.09 | $9.33 | $21.76 | 2026-03-09 09:31:38 |
| TXN-01000468 | DoorDash | $26.42 | $7.93 | $18.49 | 2026-03-09 09:08:45 |
| TXN-01000812 | UberEats | $38.41 | $11.52 | $26.89 | 2026-03-09 08:37:45 |
| TXN-01001194 | UberEats | $28.26 | $8.48 | $19.78 | 2026-03-09 08:25:33 |
| TXN-01000507 | DoorDash | $23.54 | $7.06 | $16.48 | 2026-03-09 07:36:38 |
| TXN-01001990 | Square | $27.32 | $0.79 | $26.53 | 2026-03-09 07:29:53 |
| TXN-01000917 | UberEats | $24.15 | $7.24 | $16.91 | 2026-03-09 07:17:13 |
| TXN-01002152 | Square | $14.38 | $0.42 | $13.96 | 2026-03-08 22:21:52 |
| TXN-01001692 | Toast | $32.10 | $0.83 | $31.27 | 2026-03-08 22:06:59 |
| TXN-01001137 | UberEats | $22.25 | $6.67 | $15.58 | 2026-03-08 22:05:17 |
| TXN-01000499 | DoorDash | $35.91 | $10.77 | $25.14 | 2026-03-08 21:59:10 |
| TXN-01001630 | Toast | $21.69 | $0.56 | $21.13 | 2026-03-08 21:34:32 |
| TXN-01000625 | DoorDash | $19.58 | $5.87 | $13.71 | 2026-03-08 21:21:53 |
| TXN-01002434 | Clover | $14.32 | $0.34 | $13.98 | 2026-03-08 21:06:34 |
| TXN-01001719 | Toast | $26.97 | $0.70 | $26.27 | 2026-03-08 21:02:27 |
| TXN-01001275 | GrubHub | $38.09 | $11.43 | $26.66 | 2026-03-08 19:44:52 |
| TXN-01000723 | UberEats | $40.29 | $12.09 | $28.20 | 2026-03-08 19:42:56 |
| TXN-01001394 | GrubHub | $30.72 | $9.22 | $21.50 | 2026-03-08 19:12:21 |
| TXN-01001777 | Toast | $33.71 | $0.88 | $32.83 | 2026-03-08 18:57:38 |
| TXN-01001685 | Toast | $21.24 | $0.55 | $20.69 | 2026-03-08 18:50:07 |
| TXN-01002388 | Clover | $16.33 | $0.39 | $15.94 | 2026-03-08 18:49:55 |
| TXN-01002009 | Square | $19.32 | $0.56 | $18.76 | 2026-03-08 18:43:58 |